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Chess School Teaches Marketing Lesson
It’s always smart to learn from others’ mistakes, but it’s even better to find what another company may be doing RIGHT and apply that to your own business. That’s why this week I am featuring a great...
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Charlie Sheen: Marketer’s dream… or unending nightmare?
Over the past few weeks, Charlie Sheen has taken the Twitter world by storm. Love him, hate him or “just wish he’d go away” — he has a thing or two to teach us about social media. The question is: what...
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Do-It-Yourself PR: 3 Ways to Track Industry Trends for Pitching
As a small business owner who likely handles his or her own public relations, there’s an important factor you should ALWAYS keep in mind when pitching to media: a stale PR pitch is like wearing last...
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3 Ways to Increase Tweet Exposure
If you have a Twitter account for your business and you want to grow your following and increase views, you need to make sure that your Tweet has all the right elements in place to hit the largest...
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